Are you forging to and fro from the dilemma of getting more clicks on your website, but something seems to be off. To understand this, you first have to be familiar with Quality Score. 

Since Google Chrome is the most employed browser, ads quality score plays a huge role in defining your website. That said, let’s move onto what it is and how to improve the ads score. 

What is Quality Score?

Ads quality score is a diagnosis tool that determines how well your website is performing on a scale of 1 to 10. A higher quality score indicates you have relevant information which is being searched.

Several factors are considered here. The factors include keywords, CTR, CTA and much more. If your keywords are what the user is looking for in their search, then most likely your website will show at the top compared to other advertisers/websites.

This tool can also be used to see how to make your website perform better, have better landing pages, and how to use better keywords. In short, it gives you a detailed analysis of where you stand amidst your competition. 

Note down These Rules!

When you are ready to launch your website, several factors should be considered. These factors help you in getting maximum leads. 

The most important factors are discussed below. When combined together, these factors are guaranteed to give the results you want from your website

Driving more traffic, helping you diagnose how to get more clicks, determining your score against your competitors, all this is possible through Quality Score.

Let’s go through the top factors and discuss their individual value.

  • Having one Call To Action (CTA)
  • Click Through Rate (CTR)
  • Use of relevant keywords
  • Use of Ad groups 
  • Counter-keywords
  • Friendly Interface
  • The perfect landing page
  • Legibility of your content
  • Business analytics

Having one Call to Action (CTA)

First let us discuss what a call to action is. When you have a website, you want the user to take some action. Sign up for a newsletter or click on another link. Whatever it might be, having a single CTA is crucial. Too many CTAs divert the focus of the users, and you end up with zero clicks. 

Click Through Rate (CTR)

As the name specifies, this is how frequently your ad is clicked with the number of impressions. This helps in assessing the traffic inflow on your website. This shows relevancy to the Google searches. Higher impressions lead to higher ratings. 

Use of relevant keywords

This factor tops the list. Each website has a different niche. Therefore, different keywords are used. Using the right keywords that are relevant ensures a greater quality score. This is determined by how relevant keywords are used in your ad group. This is how people land on your website. 

Researching these keywords beforehand is important. Even if you find relevant keywords, their combinations also pay a huge role. Research makes it clear for you what is important to the users, and what keywords should be used so users click on your website.  

Use of Ad Groups 

Making ad groups small is useful advice. An ad group may give you 10 to 15 keywords to work with, but using all these keywords can be difficult to use in one ad. Making these groups smaller gives you a greater quality score. 


This might sound wrong, but read it out. The ultimate goal is to increase your quality score. So, if you use keywords that are not relevant, that will drive the traffic the other way.

This can make sure that your target audience is able to find your ad. The user doesn’t find the content they’re looking for, but you got the click. Hence, your quality score is bound to increase. 

Friendly Interface

You are up and about with your website, but it doesn’t appeal to the audience. Visual appearance is important. Position of your content matters a lot too. The user should understand it. This gives more clicks, thus more traffic. 

Landing Page

Perhaps the most underestimated element is the landing page. It is the first page visitors see, and it makes an impact. If the landing page confuses the audience, has unnecessary details, and has visual hierarchy; it may drive the traffic away. 

Sometimes landing pages take too much time to load. Decreasing your loading time ensures that the visitor stays. If it takes too much time to load, the audience may go to another website. 

Relevant keywords are very important to include on your landing page too. This immediately satisfies the user that they found what they were looking for. Also, this sparks an interest. 

Legibility of your Content

Your content should pass through the user. For the user to understand what you are trying to convey is important. Sometimes, increasing the size of your text ad also helps. You can easily write what you want this way with relevant keywords, and the user will find it easier to understand.  

This makes your ad text more relevant, which increases the quality score. 

Business Analytics

Like anything else, analyzing your quality score is important. Keeping a track of whether your keywords are doing their job, how many searches did you appear in, helps to analyze your position. 

Thus, these impressions help you to take your quality score to an optimal stage.  


Since we have discussed each and every element that determines and improves your quality score, let’s shed some light on how to combine these factors. 

Take every step as an important one, and join the dots with other factors. For example, more relevant keywords used with longer ad text can give a higher quality score. 

The score is an essential part, it helps you to analyze the weak points and improve them. The key here is patience. Everything takes time. Employing these techniques might give you immediate results in your score, and they might not. A little consistency, and a bit of hard work with efficiency will take your ad score to soaring heights. read more